Today we are proud to announce the first WordPress plugin that integrates FoxyCart into your website.  This plugin allows you to quickly and easily add products to your WordPress pages and posts with a few clicks.

For almost a year now, WebMovement, LLC has specialized in SlideShowPro development work and I decided to showcase some of it in this blog post.  Through many hours of trial and error, new breakthroughs in the SSP API, and a lot of googling, some prominent examples came forth that really show the diversity of a custom SlideShowPro solution.

FullScreen SSP + FoxyCart E-Commerce

SlideShowPro FullScreen + FoxyCart

In today’s SEO tip, we’re going to examine the importance of user friendly URLs.  Not only are they important to search engines, but they are also important to your audience.  Having an organized and easy to follow structure will pay off in the long run.

User Friendly URLs Overview

One of the prime benefits of having user friendly URLs is the fact that search engines can crawl your website more efficiently with URLs that utilize word choice that best matches the content of the page.  Following that, when people link to your site, they are likely to use words in their anchor text that are relative to your pages content, so why not make the URL friendly enough so that people can have a basic understanding of what’s on the page, rather than being intimidated by unrecognizable parameters  (and deciding not to link to the page at all).

In last week’s SEO Tips article, we discussed the title tag and its significance in SEO. This week, we’re on to tackling another beast: The description meta tag.

Description Meta Overview

The description meta tag for a page is important to search engines because it can provide a summary of the content on the page.  Title tags do this as well, to some degree, but the description meta tag can have a summary of the page in a sentence or two rather than a few words (I try to keep it less than 160 characters, as recommended by WordPress SEO plugins like All in One SEO. The description meta tag, much like the title tag, is placed in the head tag of the document.

The advantage of the description meta tag is the fact that search engines will sometimes, if not likely, use this text as a snippet for your page in search results. Below is an example.

Today’s blog post is the beginning of a mini-series by WebMovement, LLC that focuses on the core aspects of SEO.  While we have written a few articles on our blog pertaining to SEO, some of the topics covered may not be suitable for novice audiences.  This mini-series caters to those who are just starting out with SEO and would like a better understanding of foundational best practices.

Title Tag Overview

Today, we’ll be covering the title tag, one of the most important parts of SEO.  The title tag is significant because it used to notify both search engines and users of what the expected content of the page is supposed to entail.  More importantly, the title of the page will appear in the first line of the results in Google and other search engines.  Here’s an example:

We’ve done quite a bit of customization work in the SlideShowPro community and figured it was time to dive into FoxyCart a little more.  Small changes here and there to checkout pages and shipping features have been done on JMurray Inc., however, we had a request to add a shipping estimator in cart so customers woudn’t have to go through an entire checkout process to see how much shipping is.  This request was pretty relevant in that many of JMurray’s orders are international and shipping rates differ than in the states.