OBJECTIVE & OPPORTUNITY:
Modernize, humanize, and rebrand the brewery’s digital presence
Located in Stevens Point, Wis., Stevens Point Brewery is the 5th oldest continuously-running brewery in the United States. A company that’s clearly rich in history, Point’s web presence needed an overhaul and it needed to be modern and relevant. The brewery had recently changed their entire marketing approach to operate as an entity with an umbrella of brands and products under it, rather than lumping them all under their more notorious line of beer. Point hired us to make that separation come to life through two websites, as well as update their technology and provide a responsive solution for both of these new sites.
Robust, clean and modernized website
- The end result of Point’s new website couldn't have turned out any better if you ask us. This beautiful site showcases what the brewery is all about, the crew that runs it on a day-to-day basis, and what products they produce for you as a customer. The informational side of the site transitions into the beer side of the site where the end user can deeply engage with the products Point offers.
- Each brew listed on the site includes an image with it that looks so real it’ll make you wish you could drink it. The site also includes brewmaster notes, nutritional information, and information on local retailers who carry their products – easily accessed by searching your zip code.
- As a company that traces its own roots back to Stevens Point, we are truly proud of the fact that we were able to so actively participate in Point Brewery’s online upgrade. Cheers!