Deep Freeze Fishing


Background & Objective:
  • Located in Eagle River, Wis., Deep Freeze is a small company that started with an idea and a passion. They initially put together a theme-based website that they outgrow quickly due to their high demand.
  • They approached us looking for a custom responsive design for their website and they wanted to improve the online shopping experience for their customers. They also desired the ability to update their website quickly as they had new products and information to share with their customer base on an ongoing basis.
Custom Solution:
  • Through our process of mapping out the information architecture for their website, we created a new menu along with a sitemap that allowed users to find important information quickly.
  • Following the information architecture process, we created a completely custom look for their website that was stylized to appeal to their target market.
Final Results:
  • We utilized WooCommerce and a custom developed WordPress theme to implement the changes on the site and create a better online shopping experience for their customers, as well as make it easier for the Deep Freeze team to continue to add new products as they are created.
  • Since implementing their new website, Deep Freeze’s online sales have increased and they couldn’t be happier with their new responsive design.